HOW TO BECOME A SOCIAL MEDIA INFLUENCER?- IMPORTANT TIPS FOR BEGINNERS

Summary

Who is an Influencer? What is Social Media Influencer Types of Social Media Influencers How to build a successful campaign with Social Media influencers Important tips to becoming a social media influencer Conclusion

Who is an Influencer?

You may have heard the term "Influencer”.  So, an Influencer is someone who can persuade a potential customer to buy a product or service by recommending or promoting it. It has been shared on social media. Influencers have become a significant trend since the rise of Social Media.

 

What is Social Media Influencer?

A Social Media Influencer is someone who has a lot of followers online and who is an expert or has authority in a particular subject. Due to their authenticity and reach, social media Influencers have access to a large audience and can persuade them. Influencers can influence others’ purchasing behavior due to their power, knowledge, role, and connection with/her audience.

A fan base in a specific niche with whom he/she actively interacts the size of the following is determined by the size of his/her niche topic.

Types of Social Media Influencers:

We divided the social media influencers into three categories and each category has its own type:

1. According to the number of followers
2. According to types of content
3. According to the level of influence

 

According to the number of followers:

o   Mega Influencers:

Technically, Mega Influencers are people who have a large number of followers on their Social Networks. They have more than 1 million followers on Social Media accounts. However, Mega Influencers usually gained fame offline. 

And most of the Mega Influencers are Celebrities like Sportspeople, Singers, TV Actors, Brand Models, Musicians, etc. Most of the major Brands approach Mega Influencers for their marketing and they pay them. Mega Influencers are extremely expensive.

o   Macro Influencers:

Macro Influencers are relatively easy to access as compared to Mega Influencers. They are one step back to Mega Influencers.

It is pretty easy for brands to get access to them and Macro Influencers are not much costly. It is easy to communicate with them. They also consider celebrities. The number of followers they usually have are approximately 50,000 to 1 million followers on their social media accounts. The number of Macro Influencers is more than the Mega influencers on social media. However, this category is most likely to be involved with influencer fraud.

o   Micro-Influencers:

Micro-Influencers are ordinary people who have become well-known for their expertise in a particular niche. Micro-Influencers are defined as having approximately 1000 to 40,000 followers on a single social site. They are most likely to bind around their particular niche.

A micro-influencer may be unaware of the existence of a company until that company attempts to contact him/her. The company or a brand must first persuade the influence of its worth. However, Micro-Influencers are the future influencers.

o   Nano Influencers:

Nano Influencers have a small number of followers on their social media platforms. It is like most of the Nano Influencers are in a progress state they are struggling to reach their maximum point. They have almost 1000 followers on social media sites.

Most of the major brands or companies do not collaborate with them. Probably, they don’t have enough power to be really useful. However, to reach a large audience in most niches, you would need to collaborate with hundred of Nano Influencers, despite the fact that they may be inexpensive and have a significant impact on a tiny number of individuals.

Nano-influencers, however, probably don't have enough power to be really useful. To reach a large audience in most niches, you would need to collaborate with hundreds of nano-influencers, despite the fact that they may be inexpensive and have a significant impact on a tiny number of individuals.

According to types of content:

o   Bloggers:

Blogging means “online self-publishing” which included text writing, photography, videos, and other media stuff like that. If we compare Blogging with real life, a great example of this is writing a diary.

And a blogger writes articles on particular topics and published them online. Somehow, we can consider Bloggers as Influencers because they both have a strong connection with their audience or you can say their fans. Major brands and companies are now encouraging them.

On the Internet you can search a lot of Blogs for example you can easily find a blog about Music, health, food, fashion, and blogging itself.

o   YouTubers:

For sure, the blog is not the only way to get knowledge about specific topics or subjects, people like to get information through videos as well. Even though, people are usually attracted to the visual content rather than the article form content.

Rather than creating their own websites, people build their own YouTube channels. And brands also communicate and collaborate with popular YouTube content creators.

o   Podcasters:

Podcasting is rapidly gaining popularity on social media platforms.

A person who makes an audio or video recording on different topics and puts it on the internet is called Podcaster.

According to the level of Influence:

o   Celebrities:

Celebrities were the very first influencers, and they continue to play a role, though their priority as influencers is slowly decreasing. Celebrity endorsement spawned influencer marketing. For several years, businesses have discovered that when a celebrity promotes or endorses their product, their sales generally increase. Many companies, especially high brands, continue to use celebrity endorsers as influencers.

How to build a successful Campaign with Social Media Influencers:

Becoming a Social Media Influencer is not difficult but getting success in Social Media Marketing is surely difficult. You truly need to work hard and collaborate with other companies as much as you can. Therefore, if you want to build a successful campaign with social media influencers then you really need to pay heed to the following types:

• Guest Blogging
• Sponsored Partnership
• Takeovers
• Brand Ambassador program

READ MORE AT:

https://nealschaffer.com/influencer-marketing-campaign/

Important Tips to become a social media Influencer:

There are some important tips for beginners:

1. Don’t buy your followers
2. Create your community
3. Get more social
4. Choose your favorite niche
5. Enhance your social media profiles
6. Engaged with your audience as much as you can

Conclusion:

Social Media Marketing has become the 10^th biggest economy. And it is rapidly getting common in every corner of the world. Being a Social Media Influencer you can earn a good name as well as a good income.